Compared with traditional marketing, WeChat marketing is an innovation of enterprise marketing mode in the era of network economy, and it is a network marketing mode rising with the popularity of WeChat. To do well in WeChat marketing, we need to make full use of WeChat, a social software. Especially the one-to-one interactive communication mode of WeChat, because it has good interactivity. Although, WeChat has various advantages. However, from a more macro perspective, there are still many problems. Now, let's talk about some mistakes in WeChat marketing.(微信營(yíng)銷,小程序開發(fā),微信小程序,app開發(fā))
Myth 1: Lack of persistence in WeChat promotion
If you want to do a good job in WeChat marketing, you should first correct your attitude - don't think it is a free platform. If we don't insist, as time goes on, customers will occasionally send boring housing information or lyrical articles, and customers will gradually leave us.
Myth 2: Content Amateur
In this era of information fragmentation, information explosion and impulse, if any information generated by the brand is not attractive within 5 seconds, then the information will become garbage! Every time the information transmitted to customers through WeChat, we should present our personal career, which makes people feel formal and reassuring at a glance. It is suggested that the content should be original, at least "pseudo original". Of course, the effect will be better if interesting innovations are added.(微信營(yíng)銷,小程序開發(fā),微信小程序,app開發(fā))
Mistake 3: No plan for promotion
Many people have such problems when running their own marketing accounts. They send one this month and one tomorrow. When they think of it, they will do so. If they forget, they will throw it aside. They don't take this free platform seriously. There is no rhythm, no plan, no rules. Without a plan, there is no persistence. Without a goal, we will do whatever we (微信營(yíng)銷,小程序開發(fā),微信小程序,app開發(fā))want, and customers will stay away from us.
After the first three stages of persistence, we have established a dedicated WeChat marketing platform. At this time, because customers in different industries have different needs for buying houses, if customers never send, they must send promotional activities, either discount today or buy gifts tomorrow. They are utilitarians, ea(微信營(yíng)銷,小程序開發(fā),微信小程序,app開發(fā))ger for quick success and immediate benefits.